Business Recovery: Insights from SMB IT Leaders on Adapting Amid COVID
The pandemic has made it important for SMBs to expand their digital presence and use technology as strategically and as cost-effectively as possible.
The deployment of technology is especially critical for SMBs, where traditionally growth had relied on serving local customers.
Now, the opportunity -- and the challenge -- is to sustain equally meaningful relationships through digital engagement and personalization. With all these forces at play, we interviewed more than 150 senior executives and identified the key business priorities and challenges that will influence IT investments in 2022 and beyond.
This report is the perfect playbook for SMBs who want to ensure they not only continue to survive, but compete on the same level as much larger organizations.
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